XoXo 2012

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Two women I greatly admire,

Garance Dore and Erica Tanov.

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Erica Tanov Fall 2011

Erica Tanov: Fall 2011 by Jona Frank from sarah caplan on Vimeo.

When it comes to shopping, I would much rather buy one lovely amazing item I adore a few times per year, than to buy a number of (perhaps cheaper) things that I won't want to wear five years on. I call it investment shopping. When I was younger and lived in the bay area, I made a point of repeatedly visiting Erica Tanov's store on Fourth street to finely gauge what precious garment I would invest in. Those pieces, ten years later, I still wear, I still love. I was just as much in love with her then as I am now, and this video might help you understand why.

p.s. THIS!

life changing

It's fake and I want it so much.

Tape.

(from my 2004 Spain journal)

(from Erica Tanov)

I love photo collages

because I love tape.

U N D E C O R A T E

It all goes back to when I was a little girl. I loved drawing elaborate, decorated floor plans. If only I could get my hands on some of those! I knew exactly how I wanted rooms to look. I arranged and dusted my McDonald's toys weekly. I created an entire barbie village from cardboard boxes, wallpaper scraps, shoe boxes, fabric - garbage essentially. Life was all aesthetics. Some things never change.

Saving Graces

* josh blackwell

erica tanov *

Erica Tanov's Style.

Sparse & Heavy.

I love everything, every thing,

in Erica Tanov's store.

I really appreciate the quality

and consistency of her taste.

I usually go to her store on Fourth Street in Berkeley.

But she also has stores in NYC

and SF. The photos from her home

are a terrific reflection of Tanov's

style.